And if your page is high-quality, you’ll naturally rank for that keyword… and lots of others. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. There are a million things you can do to get higher Google rankings (including advanced SEO strategies and techniques).
Add more editorial value to your old content.
In just 12 months, the team increased organic traffic from just a few hundred visits per month to over 10K—all while driving new customer signups profitably. Once you know who your competitors are, use the same tools used to find your own links and find out who is linking to your competitors. See what type of content earns your competitors the best links. These bits of information can help you formulate your own link-earning strategy. Google and other search engines can often understand your site better when it’s properly organized with a good URL structure. Content freshness, in different forms, is an actual Google ranking factor.
Keep Users On Your Site Longer
Don’t let your content go stale, and make sure to update your content regularly to keep it relevant. Not every piece of content needs updating for freshness sake, but if your out-of-date content isn’t as good as the competition, consider a content refresh. Your meta descriptions should offer a compelling reason for users to click your results. A dead-simple way to do this is to use important keywords in your description. When the keywords in your description match the user query, Google will highlight these words in your description, thereby helping it to stand out. Title tags might be the most impactful part of your search appearance, and they’re also a small ranking factor!
- Focus on creating high-quality, original content that informs, educates, or entertains your target audience.
- On-page SEO is all about content and above we discussed the importance of content.
- It may also be helpful to create a content strategy to stay consistent with your blogging schedule and focused on your goals.
- To aid in the sales process, your SEO strategy should align with your customer funnel.
Update, Upgrade and Republish Old Blog Posts
When one page links to another it helps Google navigate your site and build a network of connections between pages and their content. You may think the best route is to optimize your homepage for the keyword “flower shop.” While this may be a fruitful choice, it shouldn’t be the only word that you focus on. Instead, think of the various topics that you specialize in and that someone searching to buy flowers will want to know. Consider subjects like flower delivery, flower freshness or types of flowers.
I use Semrush’s Advertising Research tool to see where competitors are investing in search ads. It helps me find profitable SEO keywords that are likely converting searchers into customers. The best way to improve your website’s search ranking is to make it more authoritative.
Your goal with SEO is to influence search engines to ‘trust’ your website, and knowing how they actually rank websites will help you make better decisions. SEO is important because it can help you get free targeted traffic from search engines. Search engines serve billions of users per day and if you want to get a portion of the traffic, your website should appear in the top positions for related searches. Back when search engines lacked a lot of the sophistication they have today, the term “10 blue links” was coined to describe the flat structure of the SERP. Any time a search was performed, Google would return a page with 10 organic results, each in the same format.
All of the information pulled from your site will determine where you rank in the search engine. But, what happens if you have a lot of great content but it’s old? You can go through and refresh old content with new keywords and information. Part of that process would also include fixing broken links and checking them for accuracy.
And eventually, I did start ranking on the first page for “digital marketing jobs”. At the time of writing this, according to Ahrefs (a popular SEO researching tool), Calm’s SEO Anomaly website gets 1.3M monthly visitors from SEO alone. Supporting businesses with a local presence is the passion that made our Atlanta SEO company what it is today. There’s no more valuable marketing real estate for local businesses than ranking in the local 3-pack. All customer journeys start with a search, whether seeking answers to life’s big questions or researching products and services.
